The Streaming Scene: As An Even-Murkier Era Of Scant Subscriber Numbers Nears, Another Volatile Year Winds Down

Keeping score in streaming – never an easy prospect given the amount of data hidden away in corporate black boxes – is about to get even tougher in 2025. Netflix will stop reporting subscriber numbers (for more than a decade the ultimate metric in streaming) as of the upcoming January-to-March quarter. The company says engagement