Fox Breaks $8M Barrier For A 30-Second Super Bowl Ad, Selling At Least 10 Spots At That Level

Fox has cracked the $8 million mark for a 30-second Super Bowl ad, selling at least 10 spots at that level, according to sources familiar with negotiations ahead of the February 9 game. The average price of an ad is $7.5 million, reflecting the continued strength of live sports in an otherwise mixed TV ad