Inside Amazon Prime Video’s Sports-Heavy Upfront Ad Pitch: Top Sales Exec Danielle Carney Says NBA Debut Highlights “Pivotal Year”

As much of ad sales milestone as 2024 was for Amazon’s Prime Video, 2025 figures to be even bigger thanks to the addition of NBA and WNBA games to the slate. “This is a pivotal year for us,” Danielle Carney, Amazon’s Head of US Video and Live Sports Sales, told Deadline in an interview. “We