Giants-Cowboys Scores Massive Viewership On Fox, Leading NFL Thanksgiving Matchups To Record Audience Average

The NFL once again set a viewership record for its Thanksgiving tripleheader. All three games averaged 34.2M cross-platform viewers on Thursday, which is the highest Thanksgiving Day average on record (dating back to 1988), according to the league. Streaming alone delivered an average minute audience of 1.1M across the three matchups, which is up 36%