MIP London Boss Says New UK Confab Will Be Complementary To Screenings As She Prepares For Launch & Looks Beyond 2025

EXCLUSIVE: With MIP London just over the horizon, Lucy Smith has a big challenge: to prove the need for a newbie event and convince sceptics that this will bring more of the industry’s top-tier execs to the English capital in Feb. “Over 700 people are already registered and we’re hopeful of landing somewhere between 1,500