Holiday Streaming Feast: YouTube, Netflix, Prime Video All Hit Record Viewing Levels In December, Nielsen Says

Streaming as a viewing category leveled up again in December, according to Nielsen’s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively, streaming outlets accounted for 43.3% of total watch time on TV sets, up from 35.9% in December 2023. Amid that rising tide, YouTube’s share of overall