The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.
DTC e-tailer Quince is launching The Beauty Atelier by Quince, a luxury skincare marketplace featuring brands like Augustinus Bader and 111Skin.
The Beauty Atelier operates as a shop on Quince’s website, with products fulfilled by the brands, and plans for expansion.
Many retailers, including Ulta Beauty, are adopting marketplace models to expand offerings without managing inventory, following the trend of Amazon’s impact on beauty retail.
San Francisco, CA – In a move that further disrupts the traditional retail model, direct-to-consumer lifestyle brand Quince has officially entered the beauty marketplace. Known for delivering high-quality essentials—like cashmere sweaters and home goods—at radical prices, Quince is now extending its mission to skincare, body care, and wellness, offering consumers elevated beauty staples without the luxury markup.
A Seamless Extension of the Quince Philosophy
Since its inception, Quince has carved out a loyal following by providing “affordable luxury” through a transparent pricing model. The brand’s entry into beauty isn’t just a diversification—it’s a natural evolution. Quince’s core principles remain intact: premium ingredients, clean formulations, and ethical sourcing, all at a fraction of the cost typically seen in the premium beauty space.
“Just as we disrupted fashion and home essentials by cutting out the middleman, we’re now bringing that same transparency and value to the beauty industry,” said Sid Gupta, CEO and co-founder of Quince. “Everyone deserves access to high-quality beauty products, and we’re excited to bring that to our customers.”
What’s in the Lineup?
At launch, Quince Beauty includes a curated selection of skincare and body care products, designed to meet everyday needs while upholding high standards of formulation and sustainability. Highlights from the new beauty line include:
- Hydrating Daily Cleanser with aloe vera and green tea
- Vitamin C + E Brightening Serum with niacinamide
- Restorative Night Cream with peptides and hyaluronic acid
- Nourishing Body Lotion made with shea butter and coconut oil
- SPF 30 Mineral Sunscreen that’s reef-safe and fragrance-free
Every product is dermatologist-tested, cruelty-free, free from parabens, sulfates, and artificial fragrances, and packaged in eco-friendly materials.
Price Meets Performance
In keeping with Quince’s value-driven ethos, the beauty line is priced far below what similar products would cost in traditional retail settings. For example, the Vitamin C Brightening Serum is priced at just $14.90, compared to similar offerings priced upwards of $60 at luxury beauty counters.
According to early testers and beauty influencers, the formulations hold up impressively against legacy brands, with users praising the effective results and minimalist aesthetic.
Sustainability at the Forefront
Quince’s beauty expansion continues its strong commitment to sustainability. The brand ensures:
- Clean and ethically sourced ingredients
- Minimalist, recyclable packaging
- Carbon offset shipping options
- Supply chain transparency, mirroring the model used in apparel and home goods
Disrupting the Beauty Status Quo
Quince’s foray into beauty reflects a growing consumer demand for high-quality products that don’t break the bank. It also signals a shift in the beauty industry, where value, ethics, and performance are becoming more critical than brand prestige.
Retail analysts suggest that Quince’s beauty launch could pose a challenge to both established luxury skincare brands and newer DTC players, particularly those that haven’t yet aligned with transparent pricing or sustainable sourcing.
