Los Angeles, California – June 12: The CEO or Netflix Ted Sarandos attends the Netflix Fysee event for “Squid Game” at Raleigh Studios Hollywood on June 12, 2022 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Netflix)
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Netflix It registered an important profit rate on Thursday, since the income grew by 13% of the first quarter of 2025.
Netflix attributed its best income than expected to a higher advertising and advertising income than forre them.
At the end of January, the company increased its price in all areas, raising its standard plan to $ 17.99 per month, its plan with ads at $ 7.99 and its premium plan at $ 24.99.
The report marks the first time that the transmission giant did not reveal the quarterly subscriber data, since it changes its strategy to focus on income and other financial metrics such as performance indicators.
Netflix profits also occur since the actions of traditional media companies have criticized the bone of a tumultuous market caused by the commercial policy of President Donald Trump.
Netflix, however, said that it continues to forecast income from all over $ 43.5 billion and $ 44.5 billion.
“There is no material change in our general commercial perspective,” said the company in a statement on Thursday.
Netflix shares won 4% in the negotiation extended on Thursday.
This is how the company for the quarter that ended on March 31, compared to estimates compiled by LSE:
- Profit per action: $ 6.61 vs $ 5.71 expected
- Revenue: $ 10.54 billion vs $ 10.52 billion expected
The net income for the period was $ 2.89 billion, or $ 6.61 per share, compared to $ 2.33 billion, or $ 5.28 per share, the same quarter of the previous year.
Income in the first quarter increased almost 13% year after year, reaching $ 10.54 billion.
Netflix has supported advertising, since it seeks to soften the growth of the subscriber deceleration and said: “A key approach in 2025, improving our capabilities for advertisers.”
The company launched its first advertising technology platform in the fourth in early April in the US, with plans to extend to other markets in the coming months.
“We believe that our advertising technology platform is essential for our long -term advertisements,” the company said. “Approximately time, it will allow us to offer better measurement, improved orientation, innovative ad formats and extended programmatic capabilities.”
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