Tira is extending its presence beyond the beauty and daily life shelves of its community, Reliance Retail says | Photo credit: Dhiraj Singh
The omnicannel of Reliance Retail Tira beauty platform is turning its incursion into lifestyle merchandise and has started with isolated vessels, on time for the summer season. It will continue with other lifestyle categories, such as well -being products, travel and public services accessories, clothing and self -expression products.
“With this expansion category, Tira is building a deeper brand universe, extending its presence beyond the beauty and daily life shelves of its community,” Reliance Retail said in a statement.
The retailer said that the products that are being launched would not be only beauty products “but lifestyle classmates designed to complement the routines of beauty enthusiasts, providing a feeling of joy, self -expression and design utility in their daily life.
The vessels that are being thrown will be notable in two sizes: 1.2 liters and 600 ml. A bottle of Sipper is also being launched with a capacity or 1 liter for hydration on the march.
The lifestyle segment will be a new category in creating strip and with this expansion beauty, lifestyle and personal ritual would be integrated.
The merchandise would be available both online and offline.
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Posted on April 23, 2025
