According to the EU digital markets law, Apple is required to allow developers to freely inform customers of alternative offers outside the ITID application store.
Gabby Jones | Bloomberg through Getty Images
The European Union on Wednesday Redile Apple and Goal Hundreds of millions of euros each for violating the digital competence laws of the block.
The European Commission, which is the EU executive body, said it was fine to Apple 500 million euros ($ 571 million) and target 200 million euros ($ 228.4 million) for violations of the Digital Markets Law (DMA).
The authorities said Apple did not comply with the so-called “anti-correan” obligations under the DMA. According to EU’s technological law, Apple is required to allow developers to freely inform customers about alternative sacrifices outside their App Store.
The EU ordered the technological giant to eliminate technical and commercial restrictions in the direction and reflect to perpetuate their behavior not satisfied in the future.
Apple said in a statement that he planned to appeal the EU fine while continuing his discussions with the commission.
“Today’s ads are another example of the European Commission unfairly directed to Apple in a series of decisions that are bad for the privacy and safety of our users, bad for products and force us to give our technology for free,” Apple said.
“We have spent hundreds of thousands of engineering hours and we made dishes of changes to comply with this law, nothing that our users have requested. Despite the innumerable meetings, the Commission continues to advance in the company’s passage,” the company.
For the goal, the EU commission discovered that the social networks group illegally demanded users who consent to share their data with the company or pay a service without advertising. This was in response to the introduction of a subscription level paid for Facebook and Instagram in November 2023.
Joel Kaplan, director of World Meta Affairs, said in a statement that the commission was “trying to harm successful American companies while allowing Chinese and European companions to operate under different standards.”
“It is not just a fine; the commission forces us to change our business model effectively imposes a multimillionaire rate to the goal, while demanding that a lower service arises. And by unfairly restricting the European start -up to Europeans, Huransing said, horting the euro euro, he said.
The EU said that its fine tok fine takes into account the steps that the Tech Giant Tok to meet its rules through a new version of its free customs advertisement service that uses less personal data to show advertising.
“The Commission is currently evaluating this new option and continues its dialogue with Meta, asking the company to provide evidence of the impact that the new advertisement model has on practice,” said the regulators.
The EU sent to the goal an order of cessation and withdrawal that ordered him to make changes in his option of less personalized ads in the next 60 days or face additional fines, according to a source family with the matter, who asked Anonymous is the information.
The antimonopoly decision risks the possible reprisals of the president of the United States, Donald Trump, who has not hidden his disgust with EU regulatory application actions on the digital giants of the United States.
Earlier this month, the Trump administration promoted the so-called “reciprocal” tariffs of 20% in the EU goods that entered the US. UU., Subsequently withdrew the new tariff rates in the dozada of commercial partners, including the EU-to 10% for a limited period of time for trade negotiations.
The reciprocal tariffs occurred after Trump issued a directive that threatened to impose tariffs on Europe to combat what he called “extortion abroad” or US technology companies through taxes of digital, feen, practical and political services.
