London (AP) -Watching of the European Union are folded and target hundreds of millions of millions on Wednesday when they intensified the application of the digital competence rules of the 27 nations block.
The European Commission imposed a fine of 500 million euros ($ 571 million) to Apple for preventing application manufacturers from pointing to users to cheaper options outside their App Store.
The commission, which is the EU executive arm, also dedicated 200 million euros to goal because it forced Facebook and Instagram users to choose between seeing personalized ads or paying to avoid them.
The punishments were smaller than the successful multimillion -dollar fines of Euro that the commission has previously slapped the large technological companies in antitrust cases.
Apple and goal have to comply with decisions within 60 days or the risk of “periodic penalty payments” “said the commission.
Decisions were expected to arrive in March, but the self -imposed deadline slid in the middle of a growing transatlantic commercial war with the president of the United States, Donald Trump, who has repeatedly complained about Brussels regulations that affect US companies.
The sanctions were issued under the EU digital market law, also known as DMA. It is a radical rules book that is equivalent to a set of not doing and not doing to provide consumers and companies with more options and prevention of large “guardians” of digital market technology in curves.
The DMA seeks to ensure that “citizens have total control over when and how their online data is used, and companies can communicate freely with their own customers,” said Henna Virkkunen, executive vice president of the commission for Sovereigtty Tech.
“The decisions taken today find that both Apple and Meta have tasks of this free choice of their users and are required to change their behavior,” said Virkkun.
Both companies indicated that they would appeal.
Apple accused the commission of “unjustly pointing to the iPhone manufacturer, and said that” objectives continue to move “despite the company’s efforts to comply with the rules.
The Meta Global Affairs Officer, Joel Kaplan, said in a statement that “the Commission tries to harm successful US companies while allowing Chinese and European companies to operate under different standards.”
At a press conference in Brussels, the commission spokesmen sought to reduce concerns that sanctions would inflame commercial tensions.
“We do not get who owns a company. We don’t care where the company is located,” the spokesman for the Thomas Regnier commission spokesman. “We are totally agnostic on that front of a European Union.”
“And be it a Chinese company, be it an American company or a European company, will have to play according to the rules of the European Union.”
In the case of the application store, the Commission accused the iPhone manufacturer of imposing unfair rules that prevent application developers from freely conducting consumers to other channels.
Among the provisions of the DMA are the requirements to allow developers to inform customers about the cheapest purchase options and direct them to those sacrifices.
The commission said it ordered Apple to eliminate the technical and commercial restrictions that prevent developers from conducting users to other channels and that they end the “unpadered” behavior.
Apple said that “he has spent hundreds of thousands of engineering hours and made changes to change to comply with this law, none or what our users have asked.”
“Despite the innumerable meetings, the commission continues to move the objectives of objectives in each step of the road,” said the company.
The EU research goal focused on the company’s strategy to comply with strict European data privacy rules by giving users the option to pay versions without Facebook and Instagram advertising.
Users could pay at least 10 euros ($ 11.40) per month to avoid being attacked by ads based on their personal data. The United States technological giant launched the option after the upper court of the European Union ruled the first first consent before showing ads to users.
Toks regulators with the goal model, saying that you can’t do not do not exercise their right to “freely consent” to allow their personal data of their various services, which also include Facebook Marketplace, WhatsApp and Messenger.
Meta implemented a third option in November, giving Facebook and Instagram users in Europe the option to see less personalized ads if they do not want to pay a subscription without ads. The commission said it is “currently evaluating” this option and continues to maintain talks with a goal, and has asked the company to provide evidence of the impact of the new option.
“It is not just a fine; the commission forces us to change our business model effectively imposes a multimillion -dollar rate while demanding us to sacrifice a lower service,” Kaplan said. “And by unfairly restricting personalized advertising, the European Commission is also harming European companies and economies.”
