Billie launches NYC campaign turning armpits into scratch-and-sniff (Video)

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Billie’s personal care brand is asking New Yorkers to make a boxing stop when they see their posters for a scratching and burning experience.

From now on on Friday, May 16, passers -by can smell a giant armpit in the street, which will give a smell to the new tropical inspiration village of Billie, Coco Villa.

Brand fans can try the new smell of their best -selling deodorant throughout the day in 505 8th AVE near the Penn station, as well as in other places through the city.

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