More than two thirds of Indian consumers trust the recommendations of influencers about traditional ads, according to a report published by Kantar.
The report declared that although 67 percent of the Indians trust the recommendations of influencers about traditional ads, another 26 percent also prefers the influence content, but remains cautious and does not trust it blindly.
Kantar’s influence plays book indicated that the influence content exceeds digital ads to boost the lower and -a -half funnel metrics, with a faster brand favorable, stronger brand attributes and a greater purchase intention. “Influence ads also exceed other digital ad formats to boost short -term sales, with a 57 percent chance of generating an immediate impact, but are less effective in the construction of long -term brand equity,” he said.
Souumya Mohanny, managing director and director of Client-Sur Asia, Division of Insights, Kantar, said: “In the dynamic digital panorama of the Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians of Indians de indios de indios de indios de indios de indios indios de indios de indios indios de los indios indios de indios de indios indios de los indios indios de indios de los indios indios de los indios indios de los indios de indios indios de los indios indios de los indios indianos de los indios indianos de los indios indianos de los indios indios de los indios indianos de los indios indianos de los Indian Indians of the Indian Indians of the Indian Indians of the Indian Indians of the Indian Indians of Indian Indians of Indians of Tannanos Indians of Indian tannicians of Indians of Indians of Indian tananos of Indians of Indians Indians of Indian Indians of Indians of the Indians of the Indians, therefore, to understand the elements that drive their success is essential.
As influencers marketing grows on investment, impact and expectations of ROI, the need to elaborate the high performance influence content has never been more critical.
Prasanna Kumar, regional creative lead, Division of Insights, Kantar, added: “The influence content works surprisingly directly, which makes the brand personally relevant to consumers without excess marketing.”
Posted on April 22, 2025
