Anitha Thampi, president and managing director of HLL, presents the new identity and brand logo for the Amrit Pharmacy
Hll Life Limited, a central PSU, has renewed its affordable Pharmacy Network chain (affordable medicines and reliable implants for treatment) pharmacies) by introducing a renewed visual identity.
Since its inception in 2015 as an initiative under ministry and family well -being, AMIT pharmacies played a fundamental role in providing quality medications, medical devices and implants for critical diseases in highly aging and benefit.
By revealing the new logo and visual identity, Anitha Thampi, president and managing director, said with the transformation of the brand, Hll has outlined plans to strengthen and climb the Amrit Pharmacy Network in the country. With more than 220 points of sale already operations in top -level institutions such as AIIMS, Jipmer and the main government hospitals, the company aims to braden their footprint to bring medical attention closer to male more millions.
The new Amrit phase will also focus on the improved customer experience, including home delivery, improved product availability, digital integration and the widest presence, aligning with the health accessibility objectives of the Indian government.
AMIT provides medications and implants that save lives for critical diseases at prices of up to 50 percent lower and has benefited 600 LAKH patients with medications and health products worth ₹ 13,104 million rupees. It has 222 stores in 25 states and four union territories, creating employment for more than 1,700 people.
Amrit is operated by Hll’s retail business division, which manages the HLL Pharmacy and Hll Opticals networks throughout the country.
Posted on April 25, 2025
