“Oh, Wow, this is really great,” said Flannery Johnston, 28, when the chatbot came to life, offering a personalized greeting from M3Gan, the diabolical doll of AI in the center of the film. Around the next 20 minutes, the chatbot served about 10 messages. One was a question: “Do you think they are inventing other dolls like me?” An affirmation response caused the answer: “Don’t be Delulu.”
However, Mrs. Johnston’s interest faded.
“I begin to feel uncomfortable looking at my phone, I wanted to be unpleasant, and I basically waited until after the movie ended to read all the messages,” he said while the credits rolled. (A critic of the commercial publication of Hollywood, Variety, had a similar reaction, calling the filmmate Little more than a marketing trick).
Blumhouse considered that the experiment was worth it. “The enthusiasm we saw of fans, especially the youngest, shows that there is a real interest in finding ways to improve, not replace, the fun of going to the movies,” said Karen Barragan, a studio spokeswoman, in an email on Thursday.
As for criticism? “Not everything will be for everyone,” he said.
The filmmate is in line with a great plan of Mark Zuckerberg, executive director of Meta, to disseminate chatbots in all its applications and other parts of the Internet. In the vision of the future of Mr. Zuckerberg, artificial smart chatbots will be open to having fun conversations fun at any time, apparently even inside cinemas. Goal rejected an interview application.
Not everyone in the cinema business is jumping to the opportunity. Alamo Drafthouse Cinema, a boutique theater chain that serves cinema fans, refused to participate in the filmmate Rollout, as well as a whore of other theaters throughout the country. (A Alamo spokesman declined to comment). But the two largest multiplex operators, AMC Entertainment and Regal Cineworld, decided to give it a chance, with the stipulation that ticket buyers had to be clearly what is what is what time of Hower.
