Ramraj Cotton launches Mrithu Towels, taps Meenakshi Chaudhary as brand ambassador

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Actress Meenakshi Chaudary has been appointed brand ambassador for the new range.

Actress Meenakshi Chaudary has been appointed brand ambassador for the new range.

Ramraj Cotton, the traditional and ethnic traditional and ethnic clothing company based in Tarupur, has ventured into the Premium house textile segment through Mrithu towels, which are designed with 100 percent cotton and bamboo fibers. He has agreed to actress Meakshi Chaudary as the brand’s ambassador for her new range of towels.

Arun Eashwar, managing director of Ramraj Cotton, said: “If luxurious comfort is sought, ecological materials or practical functionality, the Mrithu Talls collection has something for everyone. This introduction reinforces elegals in Indian homes.”

The price of signature towels begins from ₹ 210; Terry towels range from ₹ 290 to ₹ 1,495; The ray and marked range is ₹ 140 onards. The price of bamboo towels begins from ₹ 350.

Posted on April 21, 2025

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