Industry actors indicated that fast trade and electronic commerce are also helping the category to be more accessible to consumers
The category of sunscreen in India, a niche of thought, is growing at an abrasing rhythm thanks to the influential, social networks and recommendations of the dermatologist. By becoming a serious business, beauty companies are busy focusing on new launching, formats and more clear campaigns to travel in the growing adoption of the category this summer season.
According to Kantar Worldpanel, the solar protector category segment, still small, has been generating rapid growth in urban India. K Ramakrishnan, Managing Director – Asia del Sur, Kantar Worldpanel said Business line“The category of sunscreen is a category of niche, but emerging in India. From February Mate of 2025, the category has a 4.3 percent penetration in urban India, experiencing more than 3 times the growth rate in the last four years. It has a lower decline. Almost half of the category of buyers buying their summers of duration.
On Monday, Nykaa announced that it has become the exclusive partner or the brand of the United States Supergoop in India, strengthening its global beauty portfolio. In a statement, Anchit Nayar, executive director and CEO, Nykaa Beauty, said: “In a country where sun exposure is high throughout the year, the need for sun care awareness has never left more critical. We see that three shifts occur, the search categories of Sunshear in Nykaa, indicating a growing curiosity, but also a gap in the daily adoption of SPF A cult of worship, it is about India reduced.
Hit the heat
Shankar Prasad, founder and CEO, Plum said Business line“We are seeing very good growth in the sunscreen segment this year. It is fine north of 50 percent interval for us and is in line with our aspiration for the category. The sunscreen is resulting to be an” essential “for Indian consumers, CuttresOverrsOVersOverrverrsOverrsOVersOVersOVersOVersOverrsOverrsOsOVverrsOverrsOverrsOverrsOverrsOverrsOverrsOverrsOverrsSSSSSSSSSSSSEVAverrsSSeverrsSoverrsOverrsToverstoversSSSOVERSSOVers Oversovers Oversovers Oversovers.
Industry actors indicated that fast trade and electronic commerce are also helping the category to be more accessible to consumers.
Last week, the sunscreen arrived at the headlines as Hindustan Unilever and the consumer of Honasa, father of Mamaearth and Dermaco, was included online about the Lakme de la Carta campaign. Hul agreed to make some modifications in the Lakme campaign and the Honasa consumer agreed to eliminate publications on social networks about it. “We respect the result of continuing our SUN superiority campaign with some modifications. This demonstrates the fundamental need to raise awareness about the efficacy of SPF, transparency and responsibility in the category of sun care, maintain the interest and safety of the consumer in the background. This campaign is part of the widest commitment of Lakme to establish a new level of sun protection in India,” Hul had said in a state of campaign in a state of campaign in a state of statement.
With some estimates, it suggests that the sunscreen category could the ₹ 5,000 million rupees for 2028, beauty companies are accelerating strategies to obtain a greater proportion of the rapid gray category.
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Posted on April 22, 2025
