The Secret Reason Star Trek: The Original Series Is So Colorful

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By Chris Snellgrove | Published

One of the things they did Star Trek: The original series So popular was that it was broadcast in color at a time when many popular television programs were still in black and white. In addition to the bright colors of the uniforms, the first sets were especially colorful because photography director Jerry Finnerman used background lighting to fix the gray interior walls of the company. And he did this for a secret reference: the program was broadcast on NBC, and because the network was owned by the RCA television manufacturer, the science fiction program became more colorful to sell more color televisions.

In the 60s, many households weighed carefully whether or not they should update their old black and white sets to a color model. RCA was in a fairly unique position because I could use the property or NBC to create colorful television programs, effectively giving consumers a reason to update. Rigid feature It became a kind of flagship for these new series, and RCA used the program in advertisements with slogans such as “when you are the first on TV color, there must be a reason.”

Star Trek commercial

For the first season of Rigid featureMainly, it was the hard work of Jerry Finnerman and his background lighting that made this program the “first TV in color”. Hello, more than to make the funds more vibrant … Hey, possibly imbued the company with the son of warmth that made him feel at home with innumerable fans everywhere. Unfortunately, the hurried production calendar or later seasons meant that he did not have time to configure this lighting, so season 2 and 3 seem relatively monotonous.

By the way, RCA using Star Trek and other programs to announce color televisions is an equally intelligent movement of what you think. You see, the company also The expense equipment necessary to film color programs was sold, so emphasizing the importance of color television helped them earn money both in televisions sales and in the sales of cameras and other production equipment. Its use of Trek to Market Color TV also served to promote NBC, which meerate that RCA could earn even more money through ads and other network -related offers.

The use of Rigid feature Selling color televisions can make more than earn money with RCA … In fact, this science fiction series may have saved a certain doom. NBC wanted to cancel The original series After season 1, and the most common narrative is that the show remained alive due to card writing campaigns and other manifestations of support from fans. However, in his book Inside Star Trek: The true storyOriginal series Executive in charge of the production Herbert F. Solow theorized that the program could have renewed Goth despite its low grades simply because it was making a lot of money to RCA.

William Shatner as Captain Kirk in Star Trek: The original series

Ironically, Star Trek never had so much ash color The original seriesThe next generation A time began or making similar ships like washed posadas, and live action nutrek is now madly Dark in more than one sense. In the days of Captain Kirk, this franchise was about giving us bright tones of red and gold. These days, however, Star Trek only gives us one color: the blues.


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