Stephanie Bastow, CEO of Active Beauty, is proud of its impulse and the determination to build something from scratch. But as her welfare mark gains traction, the weight of doing everything herself is becoming more difficult to endure. “Sometimes I’m containing my breathing, I’m breathing and,” she says.
His company’s hero product, B. Skin Tight, is a multifunctional formula designed to withstand skin, hydration, recovery and brain function. She is on the shelves and sees the sale, but has reached a critical point on her trip: prepare for a possible increase in series A without marketing resources to show what the product can really do.
Stephanie arrived at Business therapyPresented by Amazon Business, to obtain the advice of the inverter Kim Perell and the health expert Dr. Drew Pinsky. What he obtained was a lesson about the power of the community.
His advisors did not take long to detect the problem. Stephanie is exaggerated. She is the whole marketing team: Podcast, stores, events and attempts to interact with investors. She admits that her only real support system is the husband.
Both Dr. Drew and Perell warned against the mixture of her personal and professional life.
Dr. Drew said that trusting only her husband for emotional support can be counterproductive. “As soon as you tell us that you are in danger, we want to fix it,” he said. “And that’s not what you really need at this time.”
Instead, he encouraged her to worry about a mentor or two. “You need support. You need a group of pairs,” he said.
Kim Perell supports him with his own story. “I tried to do everything,” she says. “And it was a big mistake.” She explains how she created four “pillars”: her husband, a group of peers, a mentor and a trusted team. “I feel you have one of these four pillars with your husband, but you are falling in love with the other three.”
Stephanie leaves the session feeling. “I felt that time really passed, they submerged deeply and tried to understand,” she says.
Look at the episode to listen to how Stephanie’s session helped her rethink how the real support is seen and how to build the correct base could be the most important part of the construction of her brand.
Stephanie Bastow, CEO of Active Beauty, is proud of its impulse and the determination to build something from scratch. But as her welfare mark gains traction, the weight of doing everything herself is becoming more difficult to endure. “Sometimes I’m containing my breathing, I’m breathing and,” she says.
His company’s hero product, B. Skin Tight, is a multifunctional formula designed to withstand skin, hydration, recovery and brain function. She is on the shelves and sees the sale, but has reached a critical point on her trip: prepare for a possible increase in series A without marketing resources to show what the product can really do.
