Google faces collective claim in the United Kingdom for £ 5 billion ($ 6.6 billion) in potential damage about accusations that the technological giant abused its domain in the search market to increase advertising prices.
CNBC reports that a collective claim filed on Wednesday in the appeal of the United Kingdom competition states that Google abused its position to restrict competitors’ search engines and strengthen their dominant position in the market, becoming the only destination for search. The demand is carried out on behalf of hundreds of thousands of organizations based in the United Kingdom that used Google search advertising services from January 2011 until when the claim was filed.
Google previously lost an antimonopoly demand in the United States with a federal judge by deciding that the technological giant has illegally had the monopoly in the search and advertising of text messages during the last decade.
The United Kingdom’s demand, directed by the academic of competence or Brook and represented by the members of lawyers Geradin, claims that Google has taken several measures to restrict competition in the search. These include Enterto in agreements with smartphone manufacturers to pre -install Google Search and Chrome on Android devices, paying Apple one billion to ensure that Google is the predetermined search engine in its safari browser, and ensure that the itching management ads with the management ads of the cake cake cake offers offers offers offers offers offers offers Offers offers.
A 2020 market study by the competition and market authority (CMA), the United Kingdom competition regulator, discovered that Google obtained 90 percent of all income in the search advertising market. Brook gave: “Today, the companies and organizations of the United Kingdom, large or small, have almost no choice but to use Google ads to announce their products and services. Regulators around the world have described Google as a monopoly and ensure a place on Google for Forbit.”
Google has described the case “Another speculative and opportunistic case” and plans “to argue against him strongly.” A spokesman told CNBC: “Consumers and advertisers use Google because it is useful, not because there are no alternatives.”
This demand is the last legal challenge for the giant of American technology, since the large American technology companies that range from Google to Meta have been affected with numerous demands, regulatory investigations and fines about the concerns surrounding their power and infusion. In 2018, Google was 11 billion euros ($ 4.9 billion) by the European Union for abusing the domain of its Android mobile operating system, and seven years later, the company is still appealing the antimonopoly penalty.
Read more in CNBC here.
Lucas Nolan is a reporter of Knitbart News that cover issues of freedom of expression and online censorship.
